BE UNINTERRUPTED

TESTING, ITERATION, REDESIGN

CLIENT

Be Uninterrupted

DATE

2024

ROLE

UI/UX Designer

Join an inclusive support system for professional women, offering actionable advice, reliable information, and a strong community to help you thrive.

TOOLS

PROBLEM STATEMENT

Users struggle to stay focused due to constant digital distractions, making it difficult to maintain productivity and mental clarity.

DEFINE

TARGET AUDIENCE

Working women of all ages
Mothers re-entering the workforce
Women changing careers
Women managing health challenges

"Be Uninterrupted" UI/UX Team

Focus Group 1 of 3

INSIGHTS

Focus groups provided feedback on usability and content, helping identify areas for improvement. These insights guided updates to improve clarity, usability, and overall experience before launch.

IDEATE AND DESIGN

The ideation phase focused on improving the Work-Life Plan section to enhance clarity, usability, and overall experience.

Key Design Decisions

Simplified layout to reduce distractions
Used calming visuals and whitespace to support focus
Prioritized clarity and minimal navigation
Designed content to guide users toward action without overwhelm

SCENERIO #1

Navigation was redesigned from a left-hand vertical menu to a horizontal layout, aligning with familiar web patterns. This improves discoverability, streamlines user flow, and creates a cleaner, more intuitive experience.

Before

After

SCENERIO #2

The background was updated to white to create a brighter, cleaner interface. This improves readability, reduces visual clutter, and helps users focus on content while reinforcing a modern, professional look.

Before

After

SCENERIO #3

Aspirations were redesigned from popups to a full-page layout to create a more immersive experience. This reduces friction, eliminates repetitive actions, and makes content more prominent and easier to engage with.

Before

After

SCENERIO #4

Cosmetic updates, including underlined links and a calendar picker, improved consistency and usability across the site while simplifying date selection.

Before

After

TESTING

We conducted three focus groups using a guerrilla testing approach, assigning team members to specific sections of the site.

Real user flows gave participants a realistic experience, helping identify usability improvements. I focused on the Work-Life Plan section.

Focus groups highlighted the Work-Life Plan’s potential as a productivity tool while identifying key usability improvements, especially for new users.

WHAT WE LEARNED

Users valued the goal-setting calendar and customizable categories
The reflections section supported self-assessment
First-time users needed clearer guidance and smoother navigation

AREAS TO IMPROVE

Add clearer prompts, especially in reflections
Introduce visual cues like icons to improve navigation
Provide a quick feedback option for user input and issue reporting

DASHBOARD

PROBLEM STATEMENT

Testing showed the dashboard lacked visual appeal and engagement, leading to low interaction and poor conversion. The experience felt static and did not meet user expectations.

SOLUTION

The redesign focuses on improving clarity, engagement, and usability through a more modern, interactive interface. Updated visuals, clearer hierarchy, and simplified navigation improve readability and flow.

Features like progress tracking, reminders, and personalized content support engagement, while highlighted tasks and events help users focus on key actions.

Before

After - V1 Muted Palette

After - V2 Dark Palette

RESULTS

Focus groups responded positively to the platform’s intuitive navigation, clean design, and features like reminders, reflections, and personalized support.

Testing also revealed issues with inconsistent navigation, cluttered visuals, and limited customization. The dashboard redesign addressed these with a more vibrant interface, simplified navigation, and added features like progress tracking and reminders, leading to improved engagement and task completion.

REFLECTIONS

This project reinforced the importance of designing for clarity, engagement, and balance. Iterating based on user feedback helped improve usability while maintaining a clean, intuitive experience.

It also highlighted the value of features like reminders, gamification, and personalization in supporting long-term engagement.